Just a few years ago, you could get away with building a social media marketing strategy on the fly. Well it’s 2019 and not much of the same logic applies today. With millennial's saying they engage with a brand on social at least once a month, your strategy can’t be only about existence.

The first step to any strategy is to understand what you want out of your efforts. Social media marketing isn’t about flipping a switch and calling it a day. Instead, social media planning should be looked at like cooking your favourite dish. Once you have your ingredients, you follow a recipe and presto! But that’s not always the case. That’s why creating goals is so critical to the first part of your social media strategy. At the same time, it’s best to set goals that you know are attainable. Asking for 1 million new Facebook followers in 2019 is unrealistic. With achievable goals, you’re more likely to stick to the original plan and continue to take on new hurdles as you complete old ones.

For guidance, here are some common social media goals to consider:

Increase brand awareness: To create authentic and lasting brand awareness.

Higher quality of sales: Through more efficient social media targeting, you reach your core audience much faster.

Improve ROI: This goal is specific to performing a thorough audit of your channels and ensuring cost of labour, advertisements and design stay on track.

Create a loyal fanbase: Does your brand promote user-generated content? Do your followers react positively without any initiation? Getting to this point takes time and effort with creating a positive brand persona on social.

Better pulse on the industry: What are your competitors doing that seems to be working? What strategies are they using to drive engagement or sales?

Social Media Content Planning —Building a social media marketing plan is essential. Consider keyword research and competitive research to help brainstorm content ideas that will interest your target audience. What are other hosts doing to drive engagement on social media?

Great Social Content — Consistent with other areas of online marketing, content reigns supreme when it comes to social media marketing. Make sure you post regularly and offer truly valuable information that your ideal customers will find helpful and interesting. The content that you share on your social networks can include social media images, videos, infographics, how-to guides and more.

Social media marketing is a powerful way for hosts and businesses of all sizes to reach prospects and guests. Your future guests are already interacting with brands through social media, and if you're not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you're missing out! Great marketing on social media can bring remarkable success to you, creating devoted brand advocates and even driving new leads and sales.

As host, we are all running a business. Even if you just rent one room or one property, you still need to market and attract guests. So consider expanding what you currently do and reach out a little more. The AirRentalz marketing platform can help you with that as our services include outbound marketing to our database via emails. This is one of the many ways we can help you secure your future guests.