How to Market Your Airbnb
With over 1,000,000 listings worldwide, you’re up against some serious competition as an Airbnb host. While there are a number of things you can do to increase your visibility on Airbnb which include calendar updates, great photography, reviews and pricing everyone else listed on the platform can do that also. You, therefore, need to find that edge to gain the additional exposure to your listing which will help increase your bookings.
Before anyone can book your place, they need to find you first. While people will search for accommodation via a specific platform there are ways to help keep your property on top of their mind. Like most internet marketing activities, it starts with building awareness, then education, then the sale.
Here are a few ways to increase your exposure to help increase your bookings
Social media is a powerful tool when it comes to marketing. Major brands have gotten it down to a science and thanks to their seemingly endless budget, they can spend a ton to advertise heavily across multiple platforms. Not to mention, they hire people whose sole responsibility is to run their social media accounts.
As a vacation rental host, you may think there’s not much for you to gain by using social media to market your vacation rental home – but you’d be wrong. Even if you only have a single place and you’d consider it “nothing special,” if you’re not using social media for your listing, you’re missing an opportunity to boost your occupancy.
When it comes to platforms like Facebook, Twitter, or Instagram engagement is very useful, so knowing how to use these tools to your advantage can help boost your vacation rental bookings.
In marketing, cross-promotion refers to the technique of targeting the customers of one product or service with a promotion of a related product. In general, this approach is a fairly inexpensive yet highly effective method of generating more sales and increasing marketing reach – that’s why it’s an ideal strategy for vacation rental owners to adopt.
New businesses can truly thrive when they tap into an already established, local community, as it will help build brand recognition and affinity. There are plenty of other benefits of partnering with local companies and cross-promoting one another if you have a vacation rental business.
The AirRentalz platform is designed to foster collaboration. Other than just listing your property, hosts are able to use their landing page as a marketing platform. Hosts are free to partner with businesses of their choice. We then establish the forms, do follow links, reservation systems and much more for you. Hosts also share in the revenue from businesses advertising on your page.
To be successful in your Facebook marketing strategy you need to know your audience. Hence we clearly need to define who is our target audience. Once you know your audience, you can stay relevant and provide valuable content to your customer.
The very best method many marketers use to gain trust and confidence of the audience is by sharing valuable content. The content is shared for free and with no-strings-attached. Your audience will not only be hooked to your awesome free content but they will be coming back for more. Your content needs to be fun, interactive and valuable. You will need to know the most important keywords that are relevant to your business and create highly interactive posts on them.
Another quick way to reach your desired target audience is to use Facebook advertising. You will be able to quickly show your most important content to the targeted audience and drive the required conversions within a specified time period of the campaign. After you have put all the effort into creating and posting your content, you will need to measure the success of your Facebook campaign. A really effective way of measuring your results is to create a landing page for your campaign and drive the traffic to your page to get the required conversion.
Retargeting is the practice of sending targeted advertising to people who’ve already visited your website or online shop. Perhaps they came for a browse but didn’t do anything. Maybe they read your profile listing but do not book with you. You can use retargeting these people to encourage them to come back and book with you. When you visit a website – especially one that sells products – you may be tagged with something called a tracking pixel. This is a snippet of code that sends data about your online persona and online activity back to a 3rd party platform.
The Facebook Pixel is a tracking code you add to your website. It sends data about Facebook users who visit your website back to your Facebook Advertising account. You can use this data to create custom audiences of people who have visited your site and performed certain actions. This enables you to send highly targeted social ads to them on both Facebook and Instagram. So, what better way to retarget visitors to your property listing than to use a Facebook pixel to collect data to improve your Facebook marketing.
When you list with AirRentalz your property listing is tagged with a Facebook pixel. This will allow you and us to better target your audience when undertaking Facebook advertising.
Collaboration Marketing is the process of aligning your company’s interests, resources, and marketing muscle with other like-minded companies to accomplish much more than you might be able to do on your own. The concept has existed for a long time in advertising.
All the concept takes is a common purpose. When companies come together with a common audience, or goal, or a common mission or interest, they can band together in any number of ways to create an influence and a presence that is greater than the sum of its parts.
So how can this work in practice? Ever got stuck in a cab and just wasn’t in the mood for Opera the driver was particularly partial to? Now, take an Uber and you’ll be able to connect your Spotify to the car’s radio and choose the jams you want for the entire ride. This collaboration made use of the fact that they were offering complementary services, allowing them to tap into each other’s customer base at the same time. While these are 2 major brands, the same concept can apply to for hosts to promote local and other businesses.
Hosts can be great promoters of local services and businesses as you are a local. Take the local café up the road that makes a great coffee or the burger place around the corner that makes the best burgers. As a host, you are having different people in your home on a regular basis. It would make perfect sense for the café or the burger shop to collaborate with you to market their business.
The AirRentalz platform allows just that. When you list your property for rent, we also provide the platform to market collaboratively with other businesses. You have the option to bring on your own partners or we can match you up with complementary businesses. Some of these businesses can be local while others can be major brands.
How to Market Your Airbnb
AirRentalz allows you to do all of the above. What’s even better is that we link your Airbnb or other listing to your AirRentalz listing, so we they land on your AirRentalz page they can also link back to your Airbnb listing with just one click.
As a short-term rental marketing platform, we operate in ways that the others do not. Marketing is both inbound and outbound. We cross promote to drive more traffic. We can target your marketing as we know who has visited your page.