Socially savvy entrepreneurs know that it’s all about engaging the right audiences with valuable content. Small-business owners face a challenge when it comes to striking a balance in using social media to engage and promote.

Promotion and engagement are really two sides of the same coin. Engagement is rooted in consistently sharing insight and providing value every time you connect with a customer. This establishes credibility while building trust and inspiring customers to tell their friends about you. Promotion extends your engagement efforts by presenting a valuable offer that’s based on your customers’ interests and needs. Social media amplifies your efforts so you can be found and engage a wider audience to grow your business.

Follow the one-in-seven rule.

This rule is where only one of every seven posts overtly promotes your business. The remaining six should be focused on sharing valuable content, including posts from the community. This doesn’t mean you can’t promote your business in those other posts; just be sure you pair it with great content.

Ask conversation-starter questions.

Most people enjoy sharing their opinions, so ask Facebook fans to weigh in on topics that are relevant to your business and interesting to them. The questions should engage fans and inspire them to refer business while giving the business owner great insight.

Share your expertise.

Post little-known, fun facts in the form of questions with a special offer presented to the first person to answer correctly.

Provide value.

it’s important to create content that benefits your followers. That can mean posting tips on best practices, providing access to white papers, or offering special deals on products or services.

Enhance the rewards for virtual check-ins.

For a specific period of time, double the points each time a customer checks in and triple the points each time he or she brings a friend. Their friends on social networks will see when they’ve checked in while you expand your reach exponentially.

Create a Pinterest board.

Make sure the board has eye-catching visuals and run a contest through it that will inspire and reward customers for their participation. Be sure to encourage them to re-pin and create their own boards that reflect the initial contest for additional social amplification of your campaign.

Avoid syndicated messages.

While you can use tools that allow you to write one message and have it appear on a variety of social media outlets, you risk losing the sincerity behind the message. You can use similar language as you promote your offer on different sites; just be sure to change up the words while reflecting the tone of each network.

As part of AirRentalz service offering we can include social media connections with your profile listing for your place or space. This only increases the opportunity for you to share your place or space with friends and family.

Get started today and list your place or space with AirRentalz.