Twitter is a short message communication tool that allows you to send out messages (tweets) up to 140 characters long to people who subscribe to you (followers). Your tweets can include a link to any web content (blog post, website page, PDF document, etc.) or a photograph or video. If a picture is worth a thousand words, adding an image to a tweet greatly expands what you can share to beyond the 140-character limit for tweets.
People follow (subscribe) to your Twitter account, and you follow other people. This allows you to read, reply to and easily share their tweets with your followers (retweet). Twitter shares some features with the most common social media tools (Facebook, Pinterest, LinkedIn, Google+ and YouTube). However, the differences really define Twitter.
Facebook: A tweet is like a short Facebook status update. However, with Twitter, every tweet arrives at every follower’s feed, unlike the filter of Facebook’s EdgeRank.
Pinterest: Twitter allows you to share photographs and provide commentary in your tweet. However, with Twitter, it’s much easier to have conversation around a shared image than with the comment feature on Pinterest.
LinkedIn: A tweet is like a short LinkedIn status update. While LinkedIn is based on trust relationships (and two-way agreements), Twitter allows you to follow anyone, including strangers. This is helpful when you target potential customers.
Google+: A tweet is like a short Google+ status update. Twitter also allows you to organise people into lists that organise conversations similar to Google+ groups.
YouTube: A tweet can contain a link to a video. However, Twitter doesn’t allow you to create a channel or organise your videos for easy location and commentary.
As a host, you only have so much time to focus on social media. Marketing is rarely given full-time focus for a host. Where do you draw the line of knowing what’s necessary and what’s not? In this guide, we’ll provide a selection of Twitter tips all geared for a small business.
Your Twitter account and profile are the foundation of your Twitter experience. It’s your chance to tell your business story to the Twitter community. It is important that your Twitter presence have the same look and feel as your other online tools. This helps people identify your business and builds trust. Choose an account name and images consistent with your other online presences and your brand.
Setting social media goals is necessary for any network that you take on. If you don’t have goals, then you don’t have metrics and that leads to sporadic posts. Social monitoring is tracking what people are saying about you (or someone else) online. It can be used to find new sales leads, track customer sentiment and even check in on what your competitors are doing.
It’s important that you complete your Twitter account profile completely. Each feature gives more details about your business that contribute to your business story.
Location. Tell people where they can find you. But remember, people may be visiting your profile from another city, state or country and won’t recognise your neighbourhood or community name. Give them enough information so they can find you.
Website. You can share a web address with your community. You can give them your website or blog, but consider using a special Twitter landing page. This is a great way to provide additional information of interest to Twitter users looking into your business.
Bio. You only get 160 characters to tell people who you are and what you do. Skip the mission statement and talk about the benefits you deliver. And add in a little personality to bring your profile to life.
Hosts are low on time and resources. The best ways to combat this and still get what you want out of Twitter is to invest in software that improves your efficiency and take on a few strategic improvements at a time. Twitter moves fast so it’s okay try out a few different strategies. Once you find one that works for you, stick with it until the next change that Twitter makes affects it.