Social media is ever-changing. Be it new platforms, different consumption habits or varied forms of communication, social media platforms such as Facebook, Instagram, WhatsApp etc. are always coming up with innovative features or affordances that add different dimensions to the platforms.
Here are some insights in social media trends to watch out for, in 2019:
It’s all about visuals in 2019. In addition to ephemeral content, video content generally, including live video, is a key area that marketers need to focus on. Video continues to dominate social media and is an equally big trend for 2019, as it was, for 2018. Live video is something that’s been around for a while, especially on YouTube, but its popularity across Facebook and now Instagram has made it a key opportunity for marketers to look out for in 2019. The interactivity of live video makes it a powerful tool for marketers to engage with their audience and strengthen the relationship between a brand and its followers.
According to Entrepreneur, 200 million Instagram users use Instagram Stories each month. With millions of daily views across Facebook, Snapchat, Instagram etc., the stories format is likely to become the primary social sharing feature, overtaking the News Feed layout. This is why social media marketers have to continue to pay special attention to the rise of the story feature and ‘in-the-moment’ consumption as a primary way of information dissemination, one that is favoured by a large group of social media users and is enriched with short yet powerful visual communication.
Organic reach on social media platforms is also changing. Earlier this year, Facebook announced major changes to its algorithm, to ensure users see more content from friends and family and less from brands and pages. As a result, brands that had effective methods of organic reach set in place didn’t face extreme declines in views and engagement due to this algorithm change and brands that didn’t make use of organic reach found themselves at a greater loss.
This highlights a key area for growth and focus in 2019, perhaps one that marketers take for granted on social media, to increase their organic reach across social media platforms.
All the different trends mentioned above effectively identify key ways to create more engaging consumer relationships on social media, which in turn, would help your brand increase its organic presence online, through evoking genuine interest and consumer needs.
Brands are trying in more ways than ever to connect with audiences across a range of social platforms. It is becoming harder for brands to catch our attention as competition increases and our attention spans have decreased to 8 seconds. Each day users scroll through 300 feet of content, giving brands a very small window of time to grab the users' attention. Therefore, how can your brand start building ideas that work for the speed of feed?
Chatbots are no longer the robotic, clunky machines they once were. Chatbots give brands the chance to interact quickly with their audience in a way that feels personal. As bots become smarter and more human-like you can customize your brand voice and send personalized messages directly to users. Facebook reported that they now see 100,000 monthly active bots on Facebook Messenger, offering a whole new platform for marketers to connect with audiences.
The quickest adaptors to chatbots are currently millennials, with nearly 60% having already used chatbots and 71% saying they would like to try a chatbot experience from major brands.
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