If you want to increase blog traffic, the best thing you can do is quite simply create better content. You’ve probably heard this before - the term “content is king” is thrown around more than a funnel at a frat party.
The most successful content is the kind that meets a specific need. Think about your audience and what they love. Content these days almost always falls into one of two categories: cool and funny or useful and educational.
When it comes to content style, shoot for shocking statistics, beautiful infographics, and rich storytelling via video. Create stuff people want to link to and share.
Try to make sure that most of your content is lasting. Lasting Evergreen content is the kind of content that can live forever on the web and that time won’t make irrelevant. A post about great areas where you host will continue to be relevant over the years. The topic can be about your location. Local things to see and do etc. This will help people to understand what is around you. You can also partner with a local business and create a blog post about their businesses but also incorporate your listing as a link within the post. Why not start today and submit a post about your location and why stay at your place and we will link that back your listing with us.
You should always ensure that you’re creating irresistibly awesome headlines. Your headline is what gets visitors to your site and captures their interest. Some even suggest that your headline is more important than your actual post! Don’t be afraid to experiment with different headlines. Share your post multiple times with different headlines and see which style works best.
One quick and easy way to start driving more traffic to your blog is to start collecting emails for a blog newsletter. With your listing on AirRentalz, you will obtain email addresses for all your enquires. Once you’ve captured those contacts, you can send them weekly or monthly emails featuring your property.
If you really want to drive big time traffic to your blog, keywords and SEO have to be a part of your strategy. With more sites and advertisers online than ever before, all competing for the most popular keywords, how do you stand a chance of competing? Long-tail keywords of course!
Long-tail keywords are search phrases composed of 3+ keywords. They’re easier to target long-tail keywords (and cheaper when it comes to PPC) because there is less competition for these phrases. Targeting long-tail keywords is really your only chance of getting a top SERP spot in Google.
Use Google Analytics to see which websites are driving the most referral traffic. Find the forums and sites your target audience visits, and get active. Engage in discussion and post links or blog comments when appropriate. This is big – you can’t come off as spammy. You need to be seen as a valuable member of the community who is sharing something of merit.
Linking to your own blog posts is great for SEO, but it’s important to link to outside sources as well. This signals to Google that you’re not a spammer and helps build positive relationship with the others blogs you’re linking to. Establishing good relations also makes pitching guest posts a ton easier.