When running a hotel, one of the most important objectives is getting people through that door. However, if you don’t really consider your estate primarily a family-oriented venue, you’re probably looking to attract a more business-oriented crowd.
So, if corporate travelers are more up your alley, yet you’re not quite sure how to attract this particular crowd to your hotel, check some of these ideas out.
Offer corporate rates
Since there are a lot of businesspeople that travel all the way across the world for their business, the fact is that if they choose to stay in your hotel, they will expect only the best of what you have to offer. With that in mind, it’s important to realize that these people don’t really get a lot of chance to take care of themselves physically unless you offer them a way to do so. That being said, in order to become more appealing to corporate travelers, try to offer corporate rates at your recreational facilities.
Don’t forget about social media
Furthermore, since it appears that virtually everybody is on the internet nowadays, you should definitely use this to your advantage and make use of social media to promote your business. You can build your presence on various platforms such as Facebook, Instagram or YouTube, which will definitely help you attract more visitors your way.
Use the power of email
Next in line is the power of email. While this marketing medium seems to become slowly forgotten by a lot of businesspeople, you most certainly needn’t follow suit. The fact is that, while social media platforms offer an excellent gateway for advertising your business, email marketing allows you to be more personal with your offer and customize it according to the person you’re corresponding with.
Offer something unique
Moreover, the simple truth that everyone likes to have fun from time to time, and especially businesspeople. Therefore, in order to become more appealing to this crowd, you should make an effort and offer them a unique way to spend some time having a bit of fun. For instance, if you have an entertainment center in your hotel, you can advise them on which activities to take part in. Alternatively, you can recommend some of the best online slot games to them and allow them to enjoy having some fun in the comfort of their own rooms.
Provide excellent transportation options
Another thing you need to make sure you offer to your visitors, especially if you wish to attract a more corporate crowd, is excellent transportation options. The fact of the matter is that businesspeople usually have very tight schedules and for them, it’s very important that they manage to reach any of their appointments on time. Therefore, offering them excellent and, more importantly, reliable transportation options and even offering to have them picked up at the airport of train stop will mean a lot.
Make check-ins as fast as possible
As already mentioned, for corporate travelers, time plays an extremely important role. That’s why you should make sure that your check in/out process is as quick and seamless as possible. Therefore, offer your guest a self-check-in or out via either a hotel kiosk or an app and embrace the paperless aspect of it all. Not only is it significantly faster and convenient, but it’s also eco-friendly.
Make loyalty programs a thing
Loyalty programs are an excellent way not only to ensure customer satisfaction and, thus, return customers but also establish your brand on the market and improve its core value. So, by offering your customers a flexible loyalty program, not only will you attract corporate travelers more easily, but you will also be able to retain them easier. Therefore, make sure you include stuff like free transportation, complimentary beverages and free nights in your offer, and simply watch the benefits roll in.
As you can see, being able to attract more corporate travelers your way is not too difficult. However, it will require some flexibility on your part, and you will need to invest in more than just printed flyers and brochures, but the benefits that are sure to follow will be more than worth it. Delivering greater personalized guest services and experiences is a must for today's hosts and hotel operators.
By Jessie Connor.