How Can Hotels Use A.I. to Improve Guest Experience.

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The key to delivering a great travel experience is understanding what matters to customers. Artificial intelligence (A.I) now infiltrates every element of the travel process. Today, website chatbots, personalized search platforms, and in-room virtual assistants are being deployed to improve customer engagement, boost conversion rates, and personalize the entire guest experience.

According to a survey by Booking.com, nearly one-third of travelers would be comfortable letting a computer plan their next trip based on information from their travel history. Using AI, travel brands are now able to create tailored recommendations based on a host of unique preferences.

Using A.I travelers can rate preferences across categories, including “Nature & Adventure,” “Food & Drink,” “Shopping,” and “Relaxation.” AI can also be integrated with offerings to improve the overall customer experience and provide relevant recommendations.

Hotels can use A.I to help travelers explore, personalize and create itineraries that fulfill their passion points. While engagement is key in the planning process, fulfillment beyond their expectations during the trip is the ultimate goal. AI can be used as a travel planner that allows guests to create their own perfect trip.

Using a data-driven personalization platform offered by AirRentalz and A.I, hotels can combine the best of local expertise, human experience, and artificial intelligence to make the guest experience easy, enjoyable and personal. Leveraging machine learning and advanced traveler preference data, enables travel companies, both large and small, to increase conversion rates, ancillary revenue, customer loyalty, and engagement.

A study conducted by Alan Lewis and Dan McKone of L.E.K. Consulting said the trend to watch is Travel-as-a-Service. We may soon see “A.I travel agents” that take into account a guest’s preferences for trips — including dates, budgets, and so on — and then supply a steady stream of offers along with ancillary products and services

Chatbots and A.I-powered voice assistants are also moving into hotel rooms around the world. Increasingly sophisticated, they’re able to enhance the on-property experience by answering guest questions, carrying out requests, and offering real-time recommendations.

Artificial intelligence now influences the entire travel ecosphere. Chatbots are assisting travel bookers as they shop for flights and accommodation. Trip-planning platforms are able to tailor itineraries in seconds. And in-room assistants are learning about guest behavior and personalizing their experience.