Collaboration Marketing is the process of aligning your company’s interests, resources, and marketing muscle with other like-minded companies to accomplish much more than you might be able to do on your own. The concept has existed for a long time in advertising.
All the concept takes is a common purpose. When companies come together with a common audience, or goal, or a common mission or interest, they can band together in any number of ways to create an influence and a presence that is greater than the sum of its parts. Collaborative Marketing, in a nutshell, is the process of sharing resources to increase leads, brand, and influence. Not surprisingly, the Internet has made the option of collaborative marketing easier than ever. Basically, the concept allows complementary and similar companies to unite their advertising budgets to cut the cost of a traditional ad by 10x or more (basically, by the number of participants.) The concept isn’t just about just saving money. It also provides collective strength to each participating company’s brand and credibility.
So how can this work in practice. Ever got stuck in a cab and just wasn’t in the mood for Opera the driver was particularly partial to? Now, take an Uber and you’ll be able to connect your Spotify to the car’s radio and choose the jams you want for the entire ride. This collaboration made use of the fact that they were offering complementary services, allowing them to tap onto each other’s customer base at the same time. While these are 2 major brands, the same concept can apply to for hosts to promote local and other businesses.
Hosts can be great promoters of local services and businesses as you are a local. Take the local café up the road that makes great coffee or the burger place around the corner that makes the best burgers. As a host, you are having different people in your home on a regular basis. It would make perfect sense for the café or the burger shop to collaborate with you to market their business.
The AirRentalz platform allows just that. When you list your property for rent, we also provide the platform to market collaboratively with other businesses. You have the option to bring on your own partners or we can match you up with complimentary businesses. Some of these businesses can be local while others can be major brands.
The AirRentalz platform allows you to create a tailored experience for your guests. Tailored Experiences is helping hosts share their unique perspective, recommendations and trusted advice with their guests on the amazing local businesses and places they love. Tailored Experiences is connecting your favourite businesses to the share economy.
The benefits associated with this include -:
Travelers -: Discover hidden local experiences recommended by your Host. Save money and embrace authentic dining and other experiences thanks to the trusted advice from your friendly host
Locals -: Proudly share your local knowledge with your guests automatically. Recommend your favourite local places and support your favourite businesses.
Businesses -: Engage new customers, provide amazing experiences and enjoy new revenue streams from travellers. Receive trusted feedback and enjoy stronger relationships with the locals that love you.
Collaborative marketing is a great way to extend your advertising, gain new guests and increase the awareness of your property and possible earn extra income. The AirRentalz platform is taking hosting to new levels.