Since civilization began, traveling and discovering far away lands has been the ultimate dream and goal of mankind. Think Columbus, Magellanes or Alexander the Great. Without their dreams and visions, the same ones which brought them across oceans and through deserts into new territories, most of us would simply not be here. They brought food and goods from the West, or East in the case of Columbus, which they shared and exchanged with the locals. They also found great treasures in their journeys. Not just material ones, but also many lessons learned and many spiritual awakenings in their discoveries. Truth is, whether we want to admit it or not, traveling or the tourism industry in general, form a great part of human evolution. Not just for those in a path of self-discovery or those seeking to expand their business or shop for goods.
Small island nations tend to be more remote and far from mainlands though, like in the case of Maldives, Vanuatu or Seychelles. Thus, depending and needing to attract more of the tourism industry. They have also developed good air and shipping links with mainland hubs, mainly as a result of their history under Western imperialism. The contribution to these small nations from every tourist counts. Nowadays, technology allows us to make an even bigger difference than ever before. Technology allows us to speak for free with family, friends and far away business partners at any time for free. Technology allows us to source materials, look for jobs abroad and even make friends online. Technology allows us to do pretty much what a decade ago seemed impossible.
Social media platform such as Instagram, Facebook and even Pinterest are proving to provide more tangible experiences and even more trusted information when it comes to tourism, and those seeking to find their dream vacation destination. Both from the travelers perspective as much as the ‘providers’ angle, technology plays a crucial role in the tourism industry and space today. Especially when deciding where to go and spend their hard earned money.
As much as technology is a great resource and marketing avenue to secure more tourist inflow, this is time consuming. Especially for government agendas and their priorities. So why not partner with expert in the matter. Those with a track record in providing not just the most complete and diverse curated information on each destination, but also give a voice to the locals and their businesses. particularly those businesses which otherwise would barely have any exposure or voice, ‘competing’ with the giants in the industry in every country.
Now the question is which platform or partner to pick. Facebook is mostly used as a social, friend to friend platform. While Instagram is all about sharing images of varied types and content. However, they lack the content and call to action.
A newcomer in the travel industry, is AirRentalz. This new concept and the technology implemented in its platform is not only redefining the way people are planning their travels, but also how and what they experience and share with the world.
In the pursuit of this, the founders of AirRentalz, realized the only way of doing this properly was to allow locals, visitors and experts to contribute their knowledge and experience on the platform for the world to learn and have a chance to make their dream vacation. different, unique and unforgettable. But that was not enough.
While in one of these paradises they may discover a new secret unknown to the rest. They then share it with others, helping or inviting other travelers to dream of and then live what they have just discovered and experienced. This is the social media aspect of the platform. And this is not just for them to remember their trip or share with friends, they share it with the whole world to see and the process begins again. The loop is closed, and it is for a fellow traveler to start again from the dreaming stage.
As times and technology advance, social media and their ‘celebrities’ also known as influencers, play a crucial role in helping the visibility of a destination or product exponential. We are talking millions around the world.
We can all agree that travel and tourism have been a great contributor to the development of civilizations and countries. Now, way into the 21st century, it is through technology that we can make the most out of it and achieve the tourism goals any nation aspires to. It is time to take advantage of seeing that beyond a few tourist discovering a new place or visiting their favorite island in the world, but making others dream of this far away land and making that dream a reality.