Collaborative Marketing, in a nutshell, is the process of sharing resources to increase leads, brand, and influence. Not surprisingly, the Internet has made the option of collaborative marketing easier than ever.

All the concept takes is a common purpose. When companies come together with a common audience, or goal, or a common mission or interest, they can band together in any number of ways to create an influence and a presence that is greater than the sum of its parts. Internet exposure for the joint endeavor can create leverage that leads to higher Google rankings and stronger SEO for all of the companies involved. Businesses don't even need a common audience to benefit from collaborative marketing, though it is particularly beneficial when they do.

What is Collaboration Marketing?

Collaboration Marketing is the process of aligning your company’s interests, resources, and marketing muscle with other like-minded companies to accomplish much more than you might be able to do on your own. The concept has existed for a long time in advertising. You can open any airline magazine to find collective ads that promote Top Steakhouses, Top Seafood Restaurants, or even Top Plastic Surgeons.

Basically, the concept allows complementary and similar companies to unite their advertising budgets to cut the cost of a traditional ad by 10x or more (basically, by the number of participants.) The concept isn’t just about just saving money. It also provides collective strength to each participating company’s brand and credibility.

How could your own Airbnb be benefitting more fully from collaborative marketing approaches? Or how could you create a collaborative program to suit your own unique market’s needs?  Well, the answer to this is AirRentalz. When you list your property with AirRentalz you have the opportunity to collaborate with others in new and meaningful ways that will deliver your guest's great experiences.

AirRentalz is using your property as the anchor for other businesses to market with. Hosts can be great promoters of local services and businesses as you are a local. Take the local café up the road that makes a great coffee or the burger place around the corner that makes the best burgers. As a host, you are having different people in your home on a regular basis. It would make perfect sense for the café or the burger shop to collaborate with you to market their business.

The AirRentalz platform allows just that. When you list your property for rent, we also provide the platform to market collaboratively with other businesses. You have the option to bring on your own partners or we can match you up with complementary businesses. Some of these businesses can be local while others can be major brands.

The benefits associated with this include -:

Travelers -: Discover hidden local experiences recommended by your Host. Save money and embrace authentic dining and other experiences thanks to the trusted advice from your friendly host

Locals -: Proudly share your local knowledge with your guests automatically. Recommend your favorite local places and support your favorite businesses.

Businesses -: Engage new customers, provide amazing experiences and enjoy new revenue streams from travelers. Receive trusted feedback and enjoy stronger relationships with the locals that love you.

Collaborative marketing is a great way to extend your advertising, gain new guests and increase the awareness of your property and possibly earn extra income. The AirRentalz platform is taking hosting to new levels

See also: How to use video to advertise your property | How to partner with local businesses | Using social media to build your exposure.