6 Tips on How Hosts Can Use Content and Drive More Traffic and Bookings

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Good content is what sets your website apart from the masses and delivers the right message into the hearts and minds of your customers. The success of your website or landing page is determined primarily by its content. Ultimately, content wins the wallets of your customers. If you have effective taglines, great design will only enhance their effectiveness. Design itself does not sell.

Here are a few tips to consider on how content can be used to drive traffic to increase your bookings.

Email Marketing

Email marketing is still a highly effective channel for driving traffic to your listing or landing page. Building a sequence that nurtures new sign-ups and develops a relationship is now an essential part of email marketing. In fact, even the basic welcome email is better than an old-school transnational one. Email marketing is part of the service AirRentalz provides its hosts.

Set Up An Affiliate Program

Affiliate programs allow you to boost traffic by leveraging other people’s audiences. By offering publishers a commission on sales they generate, you incentive's positive reviews and word of mouth. Best of all, you only pay out when a genuine sale is made, meaning there’s minimal risk involved.  Affiliate marketing is another service AirRentalz provides its hosts.

Guest Post

Some people will tell you that guest blogging is no longer effective, but with a strategic approach, guest blogging can still be one of the best ways to generate website traffic. Offer a lead magnet to entice new visitors over to your listing, this could be discount or a bottle of wine. As a host with AirRentalz, you have the opportunity to post quality content on our blog. You could also engage a blogger to prepare content on your behalf for free.

Videos and other Visual Content

Effective content doesn’t always come in the form of text. Videos on websites are changing the way important messages are communicated. Website visitors expect to get the information they need without effort. Custom Videos provide a great way to engage audiences and drive important messages in a format that requires less effort than reading large amounts of text. AirRentalz offers their hosts the ability to post up to 3 videos within their listing. We can also create these for you.

Content Marketing

You have probably heard the term Content Marketing but may not be sure what it means. Content Marketing involves the creation and sharing of media and publishing content in order to acquire customers. One of the benefits of publishing good content is that it will increase the number of people who find your website through search engines. Search engines love content, especially frequently updated content, and if you want to get people to your site, it’s important to provide content that people want to see. Similarly, a search engine’s job is to find content for their customers.

Use Social Media Posts With Hashtags

One of the best ways to promote your content and generate traffic is through social media. To get the most from your content, you must harness the power of social media. For best results, your content should be syndicated, distributed and promoted through social media sites like Facebook, Twitter, LinkedIn and Google+.

Social media is an effective way to get more eyeballs on your content and tap into the personal networks of your existing fans. What may surprise you is the importance of hashtags. People have become increasingly picky about the content that they consume, which means they’re turning to hashtags as a way to streamline the influx. Smart use of hashtags enables you to precisely target your ideal customer and expand your reach beyond your existing audience.