Location-based marketing isn’t new. For decades marketers have been able to reach their target audience at the right place and time. But … Read More

Geomarketing describes any form of marketing that incorporates location intelligence in order to improve the odds of a particular message reaching the … Read More

Geographic segmentation is when a business divides its market on the basis of geography. There are several ways that a market can … Read More

Travelling to a foreign country is exhilarating – and a little bit intimidating too. You are venturing somewhere completely new and you … Read More

With the roll out of 5G technology over the coming year, the short-term accommodation marketing space is set to undergo significant change. … Read More

  First impressions really do count, particularly when you want to add value to your home, but some updates can end up … Read More

4G brought about video streaming, app stores, programmatic auctions and an entry point into the world of virtual reality, augmented reality and … Read More

Location has been a dimension for serving targeted pay-per-click ads on platforms like AdWords and Facebook for a long time now. This … Read More

Hotel marketing encompasses a huge array of topics, skills, and strategies that hoteliers like you need to be aware of – and … Read More